Associate Director of Events

  • Anywhere

Salary: Up to £55,000 (including annual bonus and benefits).

Location: Newcastle-Under-Lyme, Stoke-On-Trent (Staffordshire)

Term: Full Time/ Permanent.

Rota: Monday – Friday | 9am – 5pm

Full UK Right to Work required (No Sponsorship)

Innov8 Agency are proud to be recruiting for our innovative and established client in the Newcastle-under-Lyme area. The organisation is a well known national charitable organisation with celebrity ambassadors, influencers and businesses among their benefactors.

The organisation hosts extravagant flagship fund-raising events and activities in the UK and Internationally.

About the Organisation:

Established in 2000, The International organisation plans world class events which are part of the organisation’s DNA.

The organisation is going through an exciting period of international growth having recently opened a new state-of-the-art international headquarters.

This is a fantastic and exciting opportunity to join a dynamic, pioneering and fast moving organisation at a time when it is attracting national and international attention.

Post Outline

This is a permanent post responsible for the strategic, operational and administrative aspects of event management and overseeing the event strategy and event management team.

Reporting to the CEO, CFO and Commercial Director to develop and implement event strategy.

The organisation has a long and celebrated history of delivering world-class events with the biggest names, entertainment, sponsors and high net-worth individuals.

From Gala and fundraising events in London, to cycle challenges in Monaco and golf tournaments in Loch Lomond; and a road-map to events in Dubai and the UAE and other international territories; the events have generated millions in revenue which is donated to good causes.

The role will involve managing relationships with supporters or high net worth donors, researching and pitching to sponsors, negotiating deals with venues, site visits, booking world famous entertainers and talent or attending events, auctions, and other event related activities throughout the UK and overseas

Duties & Responsibilities

  • Deliver, develop and adapt the events and challenges strategy and portfolio to achieve the agreed fundraising and attendance targets and ROI’s by increasing fundraising income year on year.
  • Increase event income by seeking sponsorship for events and challenges.
  • Represent the organisation at external and supporter events and networking opportunities.
  • Report monthly on progress and forecasting against targets for fundraising and CEO meetings.
  • Deliver existing portfolio of events, meeting attendance and income targets. Develop new events and challenges in order to generate income.
  • Ensure high quality recruitment and long term retention standards are applied in respect of relationships and managing supporters.
  • Secure sponsorship across the full portfolio by recruiting high value sponsors, delivering on agreed outcomes and maximising profit.
  • Overall department responsibility and operational management responsibility for portfolio of events, with responsibility for reaching financial targets as agreed and producing detailed reports and financial analysis.
  • Line management responsibilities
  • Support the delivery of all events with a focus on improving profitability on signature events, in UK, Monaco and Portugal. This will involve securing sales, auction lots and sponsorship, along with event day delivery.
  • Strategic development of new events in Manchester, Scotland, Dubai and USA
  • Promote the use of the organisational facilities to external hires to raise income and increase the organisations’ profile
  • Line manage Events Managers and Coordinators, supporting their career progression and ensuring success in their events, proposing team development to the CEO in line with your strategy.
  • Act as the Events Team guardian for GDPR, demonstrating effective management of all event data to ensure positive supporter experience and maximising data collection across the department.
  • Review, update and ensure Events procedures and ISO processes are adhered to.
  • Provide expertise and guidance on all matters relating to events including Gift Aid, Risk Assessment and Health & Safety.
  • Ensure event closures are timely and as per finance and event procedures
  • Ensure that department reporting for intangibles is completed

Essential Criteria

  • 4 to 5 years of senior event management experience
  • Well-organised and able to manage multiple priorities and to think ‘outside of the box’
  • A natural ‘problem-solver’ who is comfortable operating at pace with the ability to work to tight deadlines.
  • Strategic thinker and inspiring team leader with a proven track record of successfully developing and leading a team.
  • An excellent collaborator, facilitator and enabler with strong interpersonal skills; able to forge successful working relationships with a variety of stakeholders and sectors.
  • Experienced in managing P&L’s and budgets (ideally multi-currency).
  • A proactive, self-motivated and goal-orientated leader with excellent communication skills; including excellent presentation and written skills.
  • Excellent IT skills, including mainstream office packages and experience of using donor relationship management systems or CRM system.
  • Knowledge of the management of events.
  • Knowledge of income-generation within a charity/social enterprise/not for profit setting. Managing and marketing a range of events (charity, sporting and/or challenge events) at a senior level with six figure fundraising.\Increasing net income and donor base through events, sports, challenges and supporter engagement.
  • Working in a complex environment, ensuring speedy decision-making and systematic approach to overcoming obstacles.
  • Supporter/customer focused role within a team environment with excellent relationship building skills.
  • Working with third party event and organisers, fundraising and community groups. Excellent organisational and analytical skills, as well as close attention to detail.
  • A can-do attitude, solutions focus and ability to motivate colleagues. Able to travel to meet the needs of the role.

Desirable Criteria:

  • Experienced in supporter/community/peer-to-peer fundraising
  • Experience of working with high net worth individuals and committees.
  • Knowledge of compliance matters in relation to event fundraising standards
  • Knowledge of how to design and utilise data capture processes and use data to influence decision making and strategy developments.
  • Securing and delivering high levels of sponsorship income.
  • Able to work pragmatically and adapt to changing circumstances, displaying resilience. Creative thinking, including ability to think laterally about all types of audience engagement opportunities to maximise support for organisational activities
  • Experience working with volunteers and students.
  • Experience of working in ISO regulated organisations.

Disclosure & Barring Service Checks:

The organisation is committed to safeguarding children and young people and therefore adopts a safer recruitment approach through a robust recruitment and selection process. All posts within the Organisation are subject to DBS checks, in line with the Rehabilitation of Offenders Act (1974). This role is eligible for a Standard DBS check.

To apply please email your CV to

Appy Now

Tel: 07939842850 or Tel: 01782890928 (Office hours)

If you want to work for an established and growing and rewarding organisation with people, and award winning customer services at its core; then we would like to hear from you.

To apply for this job email your details to